Where the meek shall inherit the earth because they now have more friends. Or, in this case, more Brand Penetration. For you see, Brand Penetration is the principal measuring device for market success by which CPG brands from all over the globe are now being compared. Rather than spending more and more on traditional marketing strategies, the fastest growing brands in the global marketplace are now experimenting with new ideas to accelerate Penetration growth. Traditionally, most brand strategies have called for tapping into a well-segmented group of shoppers, getting them to try their brand and then progressively converting them into avid consumers, who buy larger and larger quantities over time.
There is a permeable region in the low frequency area. The confusion is between air and solid objects, which react to EMR differently. Hasn't research been done to quantify this behaviour for different EMR and different objects? I suspect it's the sort of thing that's easy to estimate theoretically but hard to calculate with any precision.