Read more How a gang of psychedelic tailors and shopkeepers changed the look and the culture of s London. Tom Pinnock stitches together the story of Granny Takes A Trip, and the rock elite who shopped there. For once, though, the Fab Four were far from the cutting edge; in fact, the group were belatedly jumping on the coattails of the pioneering boutiques that had sprung up along the same corner of Kensington and Chelsea almost three years previously as psychedelia bloomed into being. But for those most in thrall to the coming psychedelic zeitgeist — musicians, artists, film stars, and the coolest followers — Granny Takes A Trip was the most important boutique of all. It was the ones that started the ball rolling that are really remembered. Drugs, of course, had something to do with it — by summer , just a year after Bob Dylan got The Beatles stoned for the first time, beatnik scenesters like Nigel Lesmoir-Gordon and his wife, Jenny, were experimenting with the purest LSD available, brought straight from the Sandoz laboratory in Switzerland via Timothy Leary.
Granny Takes a Trip, a boutique everybody wanted to be seen in….. |
Opening[ edit ] The boutique was the brainchild of two young Londoners, Nigel Waymouth and Sheila Cohen, who were looking for an outlet for Cohen's ever-increasing collection of antique clothes. Waymouth, a freelance journalist, came up with the name and was offered the premises at Kings Road , Chelsea, London , a previously unfashionable part of the road known as the World's End. The shop opened in early They paved the way for many of the designer boutiques that followed, such as Mr. Over the next eight years the shop clothed London's fashionable young men and women, including many major rock performers. A constant stream of people visited the shop, especially on Saturdays during the weekly King's Road Parade. Initially the ambience was a mixture of New Orleans bordello  and futuristic fantasy.
In keeping with our celebration of thirty years of Underground originals and following on from our post on Carnaby Street earlier this week , we take a look at what was regarded as the first psychedelic boutique of the sixties. During the latter half of the s, London was a metropolis in the midst of change: countless underground movements had materialised from the rise of the art-school sensibility — think John Lennon — and the burgeoning, reactionary youth music scenes were in abundance. Creativity, lucidity and individuality defined the period, psychedelia reigning supreme for its loose energy and carefree attitude. The clothing was equally as blithe; the restrictions of the war period were long gone and experimentation was welcomed. Boutiques began to pop up all across London, offering individual keepsakes that would outwardly express even the most peevish of individuals.