While these styles have taken center stage for many years — and the Air Max recently commanded the spotlight for its 30th anniversary — another classic has managed to stay relevant for even longer: The Nike Cortez turned 45 years old in , looking as crispy as ever. And working together with Japanese footwear company Onitsuka Tiger, he developed a hungry running shoe that could eat up the pavement with its aerodynamic upper and continuous foam midsole supplemented by a herringbone-patterned outsole. Despite the unwieldy name, it checked all the boxes of what athletes were looking for and became one of the best-selling runners of the year. Opened in , BRS was importing performance-ready shoes from Japan to the US and found a hot market in running culture. This change was inspired, of course, by the upcoming Summer Olympic Games in Mexico, which was a huge motivator for Bowerman and his running team. But even that name only ran a few laps, as a major change was right around the corner.
Mens Shoes - Nike Classic Cortez Nylon - Black - | Pro:Direct Soccer
The men first met in Bowerman was the track and field coach at the University of Oregon , and Knight competed on Bowerman's team. The two friends became business partners soon after Knight bought the distribution rights of Onitsuka Tiger brand athletic shoes from Japan for the USA. The initial name of their business was Blue Ribbon Sports and was later changed to Nike in After years of designing and experimenting, Bowerman finalized his image of the Nike Cortez in ; and in the shoe was released. The shoe was introduced to the general public at the peak of the Summer Olympics. The demand for the shoe grew exponentially nearly immediately after the public noticed that the Nike Cortez was being used by the U.