Researchers have developed a new online technology to help breast cancer patients understand their treatment options. To help patients in the complex decision-making process about their treatment, researchers from Cancer Surveillance and Outcomes Research Team at the University of Michigan Comprehensive Cancer Center developed an interactive tool. Sarah T. Hawley, Ph. According to a previous study, published in the Journal of Clinical Oncology, patients using the interactive tool had higher knowledge and felt more prepared to make a treatment decision, as compared to static informational websites users. Researchers enrolled patients with newly diagnosed early-stage, breast cancer from multiple practices spread throughout four states.
Faces of Breast Cancer
Sharing Stories of Breast Cancer Survivors - The Lieutenant Governor of Newfoundland and Labrador
Watsons Malaysia has taken a different approach in recounting the story of breast cancer survivor Liew Swee Lee, leveraging the Instagram Stories feature to share her journey with consumers rather than the usual short film. This strategy was adopted to engage with consumers who are active social media users. Also, the brand felt that this method of storytelling would draw audiences with its raw yet emotion-packed footages that they are able to relate to. Next, consumers are taken on a journey towards her treatment and recovery, where her support system comes into play. This includes her mother, husband, friends as well as her medical team, all of whom play an important role in helping her stay positive and strong. The video ends with a reminder from Liew herself, together with other survivors, Catharine Atmawidjaja, Sarojini Kittu and Norbayati binti Karim about the importance of early detection and self-checks. In addition to the main film, consumers can show their support for the cause by shopping from Watsons.
New online tool imparts knowledge of breast cancer treatment options
We developed and piloted a technologically innovative, culturally targeted, cancer-communication intervention for African American breast cancer patients using African American breast cancer survivor stories. We selected clips told by 35 survivors years old; years after diagnosis , fitting one of 12 story topics, for inclusion in the interactive video program loaded onto a touch-screen computer. Videos can be searched by storyteller or story topics; stories with the strongest emotional impact were displayed first in the video program. RESULTS: We pilot tested the video program with ten African American breast cancer survivors mean age, 54; range years , who, after training, watched videos and then evaluated the stories and video-program usability.
If you live with breast cancer, love someone with breast cancer or worry about your risk for breast cancer, you are part of a global community of women and men whose lives have been touched by the disease. We asked our readers to share insights from their experiences with breast cancer. Browse their stories to find people like you and join the conversation. My story actually began in late , when I was