In those days, it was also used to broadcast cricket commentaries during the summer. Other DJs who broadcast on that initial schedule included Russ Williams who presented the breakfast show on his own, Mitch Johnson in the afternoon, and Tommy Vance on drive. The only national commercial FM service had been awared to Classic FM, but the Radio Authority was still licencing new services in London and elsewhere. In mid Virgin Radio launched its first website and began streaming — making it the first radio station in Europe to be available to listen to via the internet. Because of the size that the new business would be, the merger was referred to the Monopolies and Mergers Commission MMC in July that year, before the deal was actually allowed to go through. In the meantime, Virgin Radio scored something of a coup by signing up Chris Evans to present the breakfast show with his old team from Radio 1.
Welcome to Switzerland Virgin Radio Rock and Virgin Radio Hits
And so the bleeding begins. It is, for now, just one high-profile presenter. But it marks the opening of a new front against the BBC that has as much to do with politics as it does commercial competition. The seeming viability of the whole project reflects the way the internet has broken down the barriers between different mediums. Just as broadcasters like the BBC long ago broke into the written word with hugely popular websites, technological advances have lowered the barriers to entry for newspapers and magazines to compete for our ears. Video remains difficult — production costs are high and the skills required both in front of and behind the camera are very different. But audio offers much less of a challenging leap.
No ads for Chris Evans’ breakfast show as Virgin Radio bags Sky sponsorship
WhatsApp Yesterday morning it was announced that Virgin Radio was making a comeback to the British airwaves. The station initially broadcast between and , before rebranding to become Absolute Radio. Just last week RAJAR Radio Joint Audience Research released the latest figures for Radio stations , with listenership across the country on the rise across digital formats and the rebranded Radio X once Xfm posting impressive listening figures. We spoke to Liam Thompson, Programme Director of Virgin Radio to discuss how the revived station will fit into current radio landscape. Why is Virgin Radio back?